TIME: 6:00pm – 9:00pm

LOCATION: Tufts University Veterinary School  200 Westboro Road, North Grafton, MA 01536

COST: $15 for single workshop, $50 for all four workshops

Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics to doing your own marketing or supervising someone else. This series of 4 workshops is designed as a complete marketing class, but you can register for 1 or all 4. Sessions will include guest speakers, handouts, discussions and in-class exercises.

Session 3: Creating a Strong Brand for Your Farm – Tuesday, April 3

Your farm brand consists of everything that you offer, say, or do, from the quality of your produce or meat to the color of your logo to the way you greet your customers. This session will explain how to creating a clear, consistent, and compelling brand that can help people remember your farm, build customer loyalty, and increase sales. Participants will receive and learn to use a worksheet to help you define and express your brand. A guest graphic designer will provide tips on how to create a powerful visual presence.

Guest Speaker: Susan Bergeron-West, Sirius Design