Branding goes beyond a mere color palette and logo—it’s your reputation, and is essential to keep your customers returning. However, many small business owners struggle in developing a strong, solid brand. In this workshop, you will gain a better understanding of the importance of good branding and learn tips for building your own successful brand. Join us to:

• Recognize the difference between strong and weak branding, and understand how a well-conceived brand is critical to a company’s growth and success
• Define your own business’s vision and brand, and receive instructor and peer feedback
• Learn how to articulate your brand to designers to translate your vision into quality results