Description: As an entrepreneur, everything you do is a marketing opportunity. As more challenging competition and technical tools become the norm, it is essential to reach potential customers and develop loyalty in ways that are practical, convincing, clear, and urgent. In this one- day workshop, you will:

• Understand market research and how to identify and quantify your target
• Know how social media, direct mail, and data mining can work for you
• Learn simple approaches that you can employ in promoting your business over and over again
• Develop a tailored plan that you can start immediately, no matter how small your budget

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