What social media metrics are important, and how do you use them to grow your business? Knowing what data matters, and what doesn’t, is critical to creating your own social media metrics tracking system. In this workshop, we’ll first review the basics of Google Analytics, Facebook Insights, and YouTube Insights. Next, we’ll take a dive into social media metrics and look at the data you need to track in order to know what your online community wants, develop engaging content, and meet your goals. Presented by the Center for Women and Enterprise.

Registration and Admission: Free to Cambridge residents and business owners, $25 for all non-Cambridge participants. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov.