TIME: 6:00pm – 9:00pm

LOCATION: Tufts University Veterinary School  200 Westboro Road, North Grafton, MA 01536

COST: $15 for single workshop, $50 for all four workshops

Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics to doing your own marketing or supervising someone else. This series of 4 workshops is designed as a complete marketing class, but you can register for 1 or all 4. Sessions will include guest speakers, handouts, discussions and in-class exercises.

Session 4: Building Online Engagement to Market Your Farm – Tuesday, April 10

Websites, social media, email, and other types of digital marketing are great tools, but they can also be a huge waste of time. This session will cover basic dos and don’ts of websites, tips for getting found on the web through search engine optimization and online directories, and making the most of email and social media marketing. Participants will receive and learn to use a worksheet to help you create an online marketing planning calendar. A guest farmer will share their tips about using social media to build customer loyalty.

Guest Speaker: Maddie Elling, Co-Owner, Hosta Hill