This advanced class will give you the tools to help more customers find you on the web. Search engine optimization (SEO) is the process of improving the ranking of your website on the results pages of search engine queries related to your business. Carey Baker, from Midnightson Designs, will discuss strategies to improve your ranking, covering on-site strategies like keywords and web content, and off-site strategies like backlinks and social media.

This is the second session in a two-part series on advanced web marketing, and will build on information covered in the first session. Dinner will be provided; cost is $12 for Local Hero members / $15 for non-members. Please RSVP by Tuesday, April 28 to Kristen Wilmer at 413-665-7100, ext. 12.