Making it Happen: Self-Publishing, Part II
In Part I, I shared the process by which I created the manuscripts for The Farmer’s Kitchen and The Farmer’s Office. For as difficult as this may have seemed, it really was the easy part. I wrote…
Marketing Your Menu
Aside from word of mouth, a restaurant’s menu is perhaps their best marketing tool. When diners consider where to eat on any given night, they might peruse menus on the web, or in your window. It…
Planning for Design
Bringing in appropriate design consultation early in the planning process of a new restaurant is an important step that will save you time and money.