The Six Hats of Creative Thinking
All business owners face challenges and opportunities on a regular basis. And with all the details of running a business, it’s often difficult to find the time to think creatively about the best…
Fundraising for Slow Money
At the Slow Money National Gathering last month, I gave a Fundraising 101 presentation that covered the basics of business planning and financial projections required when seeking investors or loans.…
Cross Promotion
Last month, I guest-cheffed at EVOO Restaurant in Cambridge to promote my new cookbook. From a simple financial perspective, this may have seemed foolish. EVOO didn’t pay me, and though I earned…
Culinary Incubator
The barriers to entry for food manufacturers make entrepreneurship difficult. Many of us have the perfect idea for a rich chocolate sauce, frozen food line or catering business. Getting your product…
Planning for Design
Bringing in appropriate design consultation early in the planning process of a new restaurant is an important step that will save you time and money.
Getting Started: Writing a Marketing Plan
Last month, we offered an overview of marketing plans and their value in increasing sales. This month, we offer tips to get you started.
Social Media for Food Businesses
A few times a month, I will post articles from my monthly “Food Consulting” Newsletter. Click here to receive the newsletter by email. The prevalence of social media has created new, low-cost…