Marketing Your Menu

Aside from word of mouth, a restaurant’s menu is perhaps their best marketing tool.  When diners consider where to eat on any given night, they might peruse menus on the web, or in your window.   It…

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Allocating Expenses

Business owners need to know a few basic terms for evaluating the health of their business: Revenue (how much money you earn), Cost of Sales (cost of the product you are selling) and Net Income…

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