Whether you struggle to understand the economics of your business or just want to increase your farm’s profitability, this course is for you! Each week, you will delve into specific business topics that will help you maximize your farm’s profitability. The Farmer's Edge meets on-line for 2 hours, each week. The first 90 minutes are devoted to a specific business topic, such as QuickBooks or Cash Flow Budgeting. The remaining portion of each class is an open discussion for participants to ask specific questions about their businesses. Register for our free class, How to Grow Your Farm Business: More Profits (Not More Production) to learn more about our framework that helps you answer the question, "How do I make more money"Cultivate Your Business Skills to Operate Your Farm Sustainably
"The Farmer’s Edge was an invaluable program for not only creating a clear picture of my farm's finances but also for planning future production. I can now easily analyze the profitability of each of my crops and see what is working, what isn’t and confidently make informed decisions to grow a successful business."
Mike Costanzo, Lake Hollow Homestead, CO
Reserve your spot today!
Course Topics
Basic Accounting
Become familiar with all the terms used in bookkeeping and accounting so that you can better develop your systems and utilize your financials.
QuickBooks
Learn how to set up your QuickBooks so that you can:
- better track your finanicals
- file your taxes with ease
- understand how to interpret your numbers
- project for growth.
We’ll cover basic set-up, entering transactions, advanced features, using classes and running reports.
Setting Up Systems
Beyond QuickBooks setup, we’ll talk about systems for managing inventory and cash flow.
Business and Financial Analysis
With a solid bookkeeping system, we can talk about how to analyze the numbers. We will review:
- Cost of production – how much does it cost to grow your products?
- Breakeven – what do you need to sell to earn a profit?
- Pricing strategies – how to set your prices competitively and for profit
- Reading financial statements – what do the reports tell you?
Planning for Growth
We will walk through step-by-step how to create:
- cash flow projections
- enterprise budgets
At the end of the program participants will have:
- Comprehensive bookkeeping systems designed to help them manage your business
- A cash flow budget and the tools to make sure they stay on track
- Systems for understanding all the costs in their business
- A strategy for how to grow their business profitability in the coming years
- Financial analysis to decide where to focus their business
In other words, you will have a plan to increase profits!
“This class is a soup to nuts guide to setting up farm finances, tracking them, and planning for the future. I feel very prepared to tackle our farm’s financial present and future, using the tools Julia taught us to stay caught up on bookkeeping tasks and to make financial decisions in a systematic way”
Susan Peters, Deer Ridge Farm, VT
Reserve your spot today!
Class Schedule
Course Schedule
Session 1: Business Basics and Accounting Overview Session 2: Getting Started in QuickBooks Session 3: QuickBooks Part 2, Review day to day transactions, and systems for using QB to manage cash. Session 4: Crop Profitability: Tracking expenses to better understand the cost of production Session 5: Sales and Inventory: Systems for tracking sales and understanding which sales channels are most profitable Session 6: Managing Cash in Lean Times Session 7: Channel and Crop Profitability Analysis Session 8: How to Read Financial Statements Session 9: Creating Cash Flow Budgets and Projections Session 10: Preparing for Financing
FAQ's
Each week, you will be given activities to help reinforce your learning. This may include reviewing the videos from the previous week, taking a quiz, or working through a problem set.
While the homework isn’t required, it’s a great way to reinforce the learning. It gives you a chance to practice the skills learned. You can expect to spend 1 – 2 hours per week outside of class-time reviewing the content and doing the homework.
There are several options for getting additional support:
- Julia is always available by email for questions.
- Julia hosts regular office hours, so you can pop in and ask questions.
- If you need more support, you can always schedule a one-on-one coaching call.
While it’s not required to know QuickBooks, a willingness to use it and basic understanding is helpful. We will spend two sessions discussing QuickBooks, but it is not enough time to really master it. Since much of the financial analysis we’ll discuss during the course (channel analysis and reading financial statements, as examples) is based on data exported from QuickBooks, it helps to have your own system set-up so you can follow along with your own numbers.
There are several options to catch up on missed material:
- You can watch the self-paced videos online.
- The slides will be posted to the website as well as the recording of the session.
- You can visit Julia during office hours to ask questions.
Julia Shanks brings a broad range of professional experience to her clients, from pilot to chef to serial entrepreneur. She combines the practicality of an accountant with the creativity of a chef.
Each business is different — whether a farm, food producer or chef; and the support the businesses need to grow vary. Julia draws on a variety of tools and methodologies to support her clients’ growth and success: from writing businesses plans and creating financial feasibility models to recipe development. Some of Julia’s most intriguing projects include developing a Cricket Cracker recipe for Aspire Food Group and refining the growth strategy of Boston’s first rooftop farm.
With a mission of supporting a sustainable and just food system, Julia wrote The Farmer’s Office: Tools, Tips and Template for Successfully Managing a Growing Farm Business. The book coaches farmers to think like entrepreneurs so they can build a financially sustainable business. The Farmers Market Cookbook: The Ultimate Guide to Enjoying Fresh, Local, Seasonal Produce, co-authored with Brett Grohsgal and cited as a reference in Michelle Obama’s American Grown, highlights the joys of local produce; and helps consumers make the most of local farmers’ bounties.
Julia’s career started at the FAA as an aviation analyst and quickly swerved into the culinary arts. After more than a decade of professional cooking, she earned her MBA, taught graduate and undergraduate accounting, and helped small companies create business plans to get the financing they needed for growth.
Julia received her professional training as a chef at the California Culinary Academy in San Francisco, her BA from Hampshire College and an MBA, Magna Cum Laude in Entrepreneurship, from Babson College. She sits on the advisory boards of Future Chefsand Mass Farmers Markets. She is a QuickBooks certified Pro Advisor.
Ellen Polishuk, co-author of Start Your Farm, is a farm consultant and workshop leader. She leverages her 35 years of biological vegetable farming experience to help growers around the country to achieve more satisfaction and better profitability from their farm businesses. Her client work touches on all aspects of production, soil fertility, quality of life, as well as farm finances and bookkeeping. Ellen was one of three owners of Potomac Vegetable Farms in Northern Virginia where she grew Ecoganic produce for 7 farmers markets, a 550 member CSA and two roadside stands. She lives in suburban Maryland with her husband, where she gardens like crazy. Ellen is also a Quickbooks Pro Advisor.
Yes it does! As long as you live in one of these states.
We offer a full refund within 7 days of registering. After that, we will offer a partial refund if we are able to fill the seat.
"The Farmer’s Edge was an invaluable program for not only creating a clear picture of my farms finances but also for planning future production. I can now easily analyze the profitability of each of my crops and see what is working, what isn’t and confidently make informed decisions to grow a successful business."
Mike Costanzo, Lake Hollow Homestead, CO